Seller unit economics

MarginGauge

Understand what remains after marketplace fees and variable costs. The first MarginGauge tool models Etsy contribution profit for supported US seller orders.

Calculation firstInputs stay in your browser. Fee assumptions are documented and tied to source evidence.

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Etsy profit decisions without a black box

Order profit

Model one order with multiple listings, buyer-paid charges, seller discounts, Etsy fees, and variable costs.

Target price

Find the lowest supported whole-cent listing price that meets a contribution-profit or margin target.

Traceable assumptions

Review the fee lines, calculation basis, rounding convention, source links, and catalog version behind each result.

Etsy seller guides

Know which numbers belong in the model

Original, source-linked guides for US sellers using Etsy.com, a US bank account, and USD.

Traffic attribution

Etsy Share & Save vs Offsite Ads

Compare the seller-driven fee credit with Etsy-driven advertising fees and see how attribution changes order profit.